Privacy Policy

1. Information We Collect

When you use SERP Strategist, we collect:

• Account information: your name, email address, and password when you register.
• Site data: URLs, crawl results, and analytics data for sites you connect to our platform.
• Usage data: how you interact with our platform, including pages visited, features used, and session duration.
• Payment information: billing details processed securely through our payment provider (Stripe). We do not store your full card number.
• Device information: browser type, IP address, and device identifiers for security and analytics purposes.

2. How We Use Your Data

We use collected information to:

• Provide, maintain, and improve our services
• Process transactions and send related communications
• Analyze site data to generate SEO recommendations and fixes
• Send product updates, security alerts, and support messages
• Detect and prevent fraud or abuse
• Comply with legal obligations

3. Cookies & Tracking

We use essential cookies to keep you logged in and analytics cookies (Google Analytics 4) to understand how our platform is used. You can manage your cookie preferences at any time. See our Cookie Policy for full details.

4. Third-Party Services

We share data with trusted third parties only as necessary to operate our service:

• Stripe — payment processing
• Google Analytics — usage analytics
• Vercel — hosting and infrastructure
• OpenAI / Anthropic — AI analysis (site data may be processed but is not used to train models)

We do not sell your personal data to third parties.

5. Data Retention

We retain your account data for as long as your account is active. Crawl data and analytics are retained for up to 12 months. If you delete your account, we remove your personal data within 30 days, except where retention is required by law.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Export your data in a portable format

To exercise any of these rights, contact us at hello@serpstrategists.com.

7. Security

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes via email or an in-app notification. Your continued use of the service after changes constitutes acceptance of the updated policy.

9. Contact

If you have questions about this privacy policy or our data practices, contact us at hello@serpstrategists.com.